Type Selection & drawing
type of camp
Professional Urban Training
$349 / $429
Friday 6 Mar OR Saturday 7 March OR Saturday 14 March
Adobe San Francisco
601 Townsend Street
explore letterform fundamentals
design for type design or lettering
consider typographic parameters
understand positive & negative letter space
establish a design strategy
learn letterform sketching techniques
experiment with letterforms
evaluate typeface quality
comprehend the difference between a typeface and font
determine the right type for the job
All THREE sections of this Type Camp are SOLD OUT.
Please look into our other Type Camp in San Francisco on hand lettering with the Parallel Pen on Friday 13 March.
This Type Camp will take place at Adobe’s San Francisco offices and will ground you in the fundamentals of type structure, the relationship between the positive and negative space of the letterforms, and the differences between typefaces. These essential tools will serve you well in a variety of typographic tasks, whether it’s type design, lettering, or type selection and use. In fact, the second section of our day is dedicated to developing the skills to pick the right font for the job. By the end of this camp you will be able to make typographic choices with confidence.
Camp begins at 10am and continues to 5pm, with a one hour lunch break at 1pm.
Thanks to the folks at Adobe Typekit for helping to make this happen!