Selma Zafar is a Senior User Experience Designer with over a decade of experience in designing innovative and usable software and hardware. She ensures that the needs of the end-user remain at the heart of the research, design and development process. Selma has lead the usability and overall user experience on products and websites for Nokia, City of Vancouver, Quiksilver, Mountain Equipment Co-op, Greenpeace, and Ronald McDonald House Charities. Selma is the user experience (UX) practice lead at OpenRoad Communications, a digital strategy, UX and development company in Vancouver. She works with companies in both the government and private sector. Some of her project activities included defining UX strategy, persona creation, requirements workshops, creation of information architecture, wireframes and usability testing. She coaches and mentors clients on how best to integrate user centered design (UCD) principles into their existing processes to achieve a better digital experience. Selma is active in the local UX community and has given talks on mobile UI design, mobile intranet design and user research techniques. She also taught courses in Information Design and Human Factors in Vancouver for 3 years.
"Designers need to understand who they are designing for, how they will understand it and interact with it. By putting people back into the design process, we are able to create a richer experience."
"My teaching philosophy: learning by doing, learn by observing, learn by listening, learn by experiencing."
big meaty red wine
sound of music (i know all the words and songs)
happiness! foreign currency and passport stamps make me so happy.
Type: user experience design (interaction design, usability, user research)
Personal: jamming, preserving and pickling
when not at type camp
Senior User Experience (UX) Designer at OpenRoad Communications